Big Ideas Should Explode | How to Generate Countless Marketing Ideas on the Fly
Being able to find your BIG IDEA is the single most important job for any copywriter — especially in today’s over-saturated and highly competitive market.
Yet very few copywriters have developed this skillset.
Anyone can write an email, landing page, or Facebook Ad… These copywriters are a dime a dozen.
But a copywriter who can generate big ideas, one after the other, on command, are the most prized and sought-after in the industry.
In this masterclass, Rod reveals his approach to finding, developing, and honing a big idea for sales letters and even E-commerce marketing campaigns.
With his techniques, you can bulletproof your career and become an in-demand copywriter.
(NOTE: This masterclass is also available on our Patreon.)
How to Come Up With Big Ideas On Demand
“You will never win fame and fortune unless you invent big ideas. It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” - David Ogilvy
Remove the “big idea” from the world’s greatest advertising campaigns of all time and what have you got?
A promotion that would have passed “like a ship in the night.”
Imagine if “Rich Dad Poor Dad” was “Investing 101”… or if the famous Agora promotion “The End of America” was instead entirely about how “The US could lose its status as the global currency reserve.”
A “big idea” is about taking an ordinary idea and creating alchemy…
So that an idea can be spread and scaled to the masses.
That has been the secret sauce behind countless marketing efforts that created multi-billion dollar business empires.
By taking the same product and giving it a fresh look in the form of a new idea…
Sales page conversions could be boosted by 25%, 50%, and even 100%.
In this masterclass, Rod reveals how you can become a “big idea” machine and why it is important for ALL forms of marketing—including E-commerce and branding.
In this 70-minute training, you’ll see:
[5.38] WARNING - No one wants to buy your shit. What you must do is appeal to their deepest core desires if you want a sale. Here’s how to do it.
[6:32] Rod reveals his never seen before, NAMBE formula for breaking down a big idea.
[10:52] You need to have a “big idea” for all copy, right? Wrong! I’ll show you the power of “small ideas” and how to use them in your marketing.
[12:12] Did you know you can come up with a big idea for everyday products like a laptop? Watch as we brainstorm a list of possible ideas for a laptop.
[15:00] You couldn’t possibly come up with a big idea for something as simple as milk, right? Wrong! This might surprise you, but here are possible big ideas for milk.
[16:40] How to use the “big idea” for selling your services as a copywriter or agency owner.
[18:55] The secrets behind Donald Trump’s big idea, “Make America Great Again.” And how you can use it to craft a clever brand slogan.
[20:30] A 4-step process for finding your big idea. PLUS - why your big idea will never fall from the sky or hit you in the shower unless you DO THIS!
[24:18] Deep Research is how we find our big idea, right? Wrong! Unless you do THIS as well, you will struggle to come up with anything new and different.
[26:42] The weird “throw shit at the wall” technique for finding good ideas. PLUS - 4 ways to assess whether you’ve got a good idea or not.
[29:20] Not enough time to find a big idea? Use the “explosion test” to quickly know which idea will work best for your promotion.
[37:05] How to go from an ordinary to an extraordinary idea. Sean reveals his process for coming up with big ideas for Agora Financial. PLUS - 4 examples that you could steal for your next promotion.
[46:40] The amazing “connecting the dots” trick that makes your big ideas come to you.
[52:11] How one copywriter used history books to find his “big idea” for a health promotion. His approach for finding the big idea will keep you one step ahead of even well trained copywriters.
[58:20] Alex reveals his “One Google Doc” trick for priming your subconscious for generating ideas spontaneously.
[1:00:27] How a legendary copywriter ethically stole his big idea that lead to millions of dollars in sales. If you can “copy and paste” then you could do this too. It’s that simple.
[1:02:05] A little-known book that is the BEST guide for thinking laterally and finding interesting, weird and unique ideas.
[1:06:48] 2 exercises for developing your ability to “think outside the box.” The more you develop this muscle, the easier it will be to come up with new ideas.
If you find yourself over-relying on swipe files and pilfering other successful promotions to write your copy…
Then this masterclass is going to give you the tools and skills you need to be an original thinker so YOU will be the one that other copywriters are ripping off.
Presenter: Rod Satterwhite
Time: 70 minutes
You also get a Special Bonus video when you purchase!
