Get the "Yes" | A Masterclass on Writing Product Pages
Product pages are an overlooked way for newbie copywriters to build their portfolio... and get paid well for doing it.
Demand is high. There are over 12 million eCommerce stores in the world. Every one needs a page for every product.
Product pages have a direct effect on your clients' sales. Meaning: you can get good money if you do them right ($450 per page is a common starting point!).
You don’t need to be a master of persuasion; product pages are incredibly easy to write once you understand their secrets...
Presenter: Alex Myatt
Time: 100 minutes
Unadvertised Bonus when you buy today ($15 value)
(NOTE: This masterclass is also available on our Patreon.)
Product pages are an overlooked way for newbie copywriters to build their portfolio... and get paid well for doing it.
Demand is high. There are over 12 million eCommerce stores in the world. Every one needs a page for every product.
Product pages have a direct effect on your clients' sales. Meaning: you can get good money if you do them right ($450 per page is a common starting point!).
You don’t need to be a master of persuasion; product pages are incredibly easy to write once you understand their secrets...
Presenter: Alex Myatt
Time: 100 minutes
Unadvertised Bonus when you buy today ($15 value)
(NOTE: This masterclass is also available on our Patreon.)
Product pages are an overlooked way for newbie copywriters to build their portfolio... and get paid well for doing it.
Demand is high. There are over 12 million eCommerce stores in the world. Every one needs a page for every product.
Product pages have a direct effect on your clients' sales. Meaning: you can get good money if you do them right ($450 per page is a common starting point!).
You don’t need to be a master of persuasion; product pages are incredibly easy to write once you understand their secrets...
Presenter: Alex Myatt
Time: 100 minutes
Unadvertised Bonus when you buy today ($15 value)
(NOTE: This masterclass is also available on our Patreon.)
Master the Little-Known Copywriting Skill that Can Earn You $450, $750, or Even $1000+ Per Page!
You don’t need to be a master of persuasion to be an in-demand eCommerce copywriter.
All you need is to make it easy for customers to say yes to buying something they already know they want.
Just doing this is enough to give you a line of clients that can’t wait to work with you.
Of course, knowing how to “make it easy to say yes” isn't as straightforward as it sounds...
It took the marketing director Alex Myatt years of trial and error, and tens of thousands of dollars in ad spend to figure out the best practices for eCommerce product pages.
This experience has made him a sought-after eCommerce expert.
Alex has been paid tens of thousands to share this knowledge with the marketing teams of some of the biggest brands in the eCommerce industry, including the multibillion dollar corporation, Unilever.
In this masterclass you get every secret, tip, and trick Alex has uncovered for writing eCommerce product pages.
By ordering this masterclass, you’ll discover everything you need to start writing high converting product pages today…
The kind of pages that make business owners wonder how they ever got by without you…
Even if you’re a total newbie.
Plus, later in the masterclass, he shares tips on breaking into this niche and how to show your value to potential clients so you can secure a gig as soon as possible.
This is some of what you’ll get in this value-packed 100-minute masterclass...
[3:32] Become an instant eCommerce expert. Alex defines the three terms you need to know to confidently handle a sales call with a client. You’ll always sound like a professional, whether your clients are marketing experts or not.
[6:44] eCommerce store owners get pitched by tons of freelancers every week. This 8-word tip is all you need to stand out among the dozens of copywriters in their inbox who don’t have a clue.
[7:29] The unfair advantage new copywriters have over more experienced copywriters. Knowing how to leverage this can give you a massive leg up over more experienced writers.
[12:53] Discover the secret to growing your client pool by overcoming the “Amazon effect” and find opportunities most people would never recognize.
[18:33] How to avoid two common pitfalls eCommerce stores run into while trying to make their pages look nice. These mistakes can kill your conversions and leave you looking like a fool, even if the copy is perfect.
[19:50] Three “must haves” that almost every successful product page has in common. PLUS - A handful of optional add-ons and tweaks that can make you look like a copywriting genius.
[21:06] WARNING: Failing to include this piece of information on your page kills your customers’ trust (and ruins your chance of making a sale).
[25:19] Don't waste hours of your life writing words that nobody reads. There’s a quickfire way to make sure you always write exactly enough to make the sale, and not a word more.
[31:45] How to keep your prospects’ eyes on buying. This tip will help make sure they complete the purchase and don’t get annoyed, bored, or distracted before the checkout.
[32:54] Everything you need to know to write “killer” product descriptions, including...
The number one question on people’s minds when they land on a product page. If you don’t get this right, they’re not going to buy from you.
How to “kill” customers’ final objections and secure the sale
The important difference between writing bullets for e-commerce and bullets for info products. Writing bullets like the one you’re reading now in a product description is worse than useless.
This objection needs to be addressed on every product page to make the sale. Here are 2 ways you can overcome it no matter what product it is you’re selling.
The biggest reason customers leave without buying AND how to make sure it never happens on a page you write. (This is a surefire way to stand ahead of all the other newbie copywriters as a real professional)
[45:00] How to put an end to “blank page syndrome” forever... following the “Copper Oxide” formula instantly makes an irresistible product description for any product.
[48:10] BEYOND COPY: Put yourself ahead of the 99% of copywriters who only focus on the words by letting clients know the 6 points they NEED to convey with their images.
[50:07] An admittedly sneaky (but ethical) way to lure customers into interacting with your page, making them 30% more likely to buy.
[54:52] How top copywriters knock out all of a reader's objections in one spot. This trade secret wins over even the most indecisive customers.
[56:42] See the mistake most marketers are making with their cross-sells and discover how you can avoid making it yourself.
[1:00:43] This Amazon feature makes millions thanks to a special link they have to the human psyche, but it's one thing you should never swipe from them.
[1:02:05] Top-Selling Agora Copywriter chimes in with sage advice — These 5 simple words are the difference between a customer deciding to buy... or leaving the page.
[1:04:28] The mistake that made Alex snap. This company tried to “reinvent the wheel” and it killed their cart open rate. Alex reveals how he made one change that brought it back.
[1:06:08] ”GET RIPPED NOW!?” Copywriters who make this weird mistake with their CTAs send their conversion rates through the floor... but it's surprisingly common.
[1:07:12] The easy way to get more money from people who are committed to your product without losing casual customers. Ticking this box might be annoying to less committed shoppers, but it doesn't stop them from buying.
[1:10:37] Confidently pitch your services to any eCommerce store with this insider tip Alex picked up over the course of consulting for 150+ websites.
[1:13:11] This slide could be a masterclass in itself: 14 “must know” secrets to writing eCommerce product pages, including — the ABCs for increasing average order value, how to make a demonstration worth 1000 words, and one tip on avoiding a fatal mistake that could cost your client 10-20% of their business... every second that goes by. PLUS – How to read customers’ minds and see the page exactly the way they do.
[1:24:30] Alex explains exactly how he made a name for himself by finding the right clients and 18X’ing their revenue AND how you can take advantage of low industry standards to start skyrocketing your career today.
[1:25:40] Pub suppliers and the elderly can teach you a thing or two about getting your foot in the door as a newbie eCommerce copywriter.
[1:30:11] People read product pages right...? WRONG! Put your most important points here to make sure you catch the attention of skimmers.
[1:35:58] WARNING: Saying this to a small or medium sized eCommerce client can lose you the gig. If you’re already in the big leagues, you’re probably safe.
[1:38:42] PLUS — What’s more important, product pages or sales pages? An end to the debate...
If you want to confidently approach eCommerce clients...
And present them with a skill that will make you impossible to replace...
Writing product pages, the same way the pros do, will take your career to the next level.
Order now to get started.