"Grab Them By the Eyeballs" - A Deep Dive into Headlines and Leads
Whether it’s a blog, a sales letter, or a website homepage: You need to have rockin’ headlines and opening paragraphs—aka “the lead” (or “lede” if you’re a pedant).
80 cents of every dollar you spend on ads? You’re spending it on your headline and lead.
In this 70-minute private masterclass that Sean ran, he goes over everything you need to know to write headlines that capture attention and leads that get people to keep reading your copy.
(NOTE: This masterclass is also available on our Patreon.)
Former Agora Copywriter Reveals A Proven, No-BS Approach for Stealing Your Readers’ Attention With A Single Page of Copy
Take a look at these two sales letter headlines…
They are headlines for the very same product.
One of them made over $11 million.
And the other generated a big fat $0.
Can you tell why?
It all comes down to knowing how to captivate your reader's attention within the very first few lines of your copy.
A new headline and lead doesn’t simply produce a slight optimization or a mild bump in conversions…
I’ve seen throughout my career at Agora and beyond how one tiny tweak to a headline or lead could double, triple, or even quadruple sales.
I’m talking about bringing in millions of dollars more!
That’s pretty important stuff to know then, right?
In fact, it’s so important that David Ogilvy once said, “When you have written your headline you’ve spent 80 cents out of your dollar”.
But many copywriters today quickly write up a headline and THEN obsess about the rest of their copy.
The exact opposite of what David Ogilvy recommended!
In this masterclass, I reveal the insider secrets I picked up while working with the likes of Evaldo Albuquerque, Mark Ford, David Deutsch, Joe Schriefer, Rich Schefren, and Addison Wiggin.
And in just a moment, these secrets can be yours too… Ideally giving you an unfair advantage over the vast majority of copywriters who don’t even have a process for writing headlines and leads.
That way you will have everything you need to start producing record-breaking sales for your own clients. All because of YOUR new copywriting skills.
In this 70 minute masterclass, you’ll see:
[5:10] How to find your winning headline - get the exact processes I used when crafting a winning headline for my $11 million promotion.
[7.48] Struggling to write your lead? Try these 2 formulas to put yourself in the right emotional state and get your creative juices flowing.
[11:52] The simple “headline test” that instantly tells if you’ve got a winning headline.
[12:53] We should make BIG claims, right? WRONG! If you are making big claims in your copy, it could be hurting your conversions. I explain why and what you should do instead.
[20.42] How to tap into the psyche of your reader so you know exactly how to speak to their needs, wants, and desires. PLUS - 2 books every copywriter MUST read to master this.
[20:50] BUILD A MONSTER SWIPE FILE: Watch as I break down 9 different types of leads which you can immediately swipe and use again and again when writing your own promos.
[23:40] “Great Leads” by Michael Masterson is the bible on how to write a lead. But did you know, there are 3 other lead types NOT included in the book but secretly being used by top-performing, in-house copywriters at Agora?
[23:40] The one lead NEVER to write for your financial promotions. It’s practically a death knell for your conversion.
[31:25] Sneaky persuasion secrets used by Donald Trump to build an instant connection with his readers and how anyone can use them for their sales promotions.
[43:55] How to create a wave of desire for your product BEFORE you even reveal what it is.
[49:00] BEYOND THE BIG PROMISE! Subtle ways to show what’s in it for your reader - works great on front-end promotions and attracts higher quality customers.
[51:09] How a 19-year-old college dropout used a stupid simple strategy to become the youngest senior copywriter at Agora and launch his million-dollar career.
[52:00] WARNING - the #1 mistake most copywriters when writing a secret lead. There is a good chance you are making this mistake. But don’t worry, I share a quick and easy fix.
[54:15] What you must do immediately to overcome your readers’ skepticism. This is the single most important way to convince your reader that what you are saying is true.
[1:01:30] NEVER write a proclamation lead without this secret. There is a good chance you are doing this and it could damage your gurus brand permanently.
[1:03:25] Financial Publishing Companies have been firing people left, right and centre. Why it is absolutely essential to follow this “forgotten rule” to weather the storm ahead.
[1:09:50] My simple “3 finger” rule for writing systems promos. Most Jr. Copywriters are NOT doing this. Try it and watch your conversions increase.
If you want to push your sales through the roof again and again then everything starts with the very first few lines of your copy.
Nothing can transform your copy or business like a captivating headline and compelling lead.
If you want more customers, more sales, and fatter royalty checks then this masterclass is going to give you the tools you need.
Instructor: Sean MacIntyre
Class Length: 70 minutes
Secret Bonus Lesson when you buy today (also $15 value)
